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CV/Resume advice

here are some tips from my good friend Tom O’Neil at www.cv.co.nz

Developing Your “Brochure”

Imagine if the world’s best golfer wrote their CV stating:

Occupation: Golfer
Responsibilities: Hit ball – Hit ball again – Tap ball lightly – Tap ball into hole

This would not sell them to potential employers! It does not demonstrate their immense value and achievements that stem from this seemingly mundane activity!

In another example, if you have a valuable Ferrari to sell, you don’t put an advertisement in the ‘Cars For Sale’ section of your local newspaper with the text:

‘Car, 4 wheels, engine. Goes. $100,000′

It is important that you ‘sell’ the features and benefits of the car to maximize interest in it (and justify the price). Therefore the advertisement would potentially read something like:

‘Ferrari 360. Late model 2006, low miles. 560 horse power, top speed of 240 mph. Racing red. Only $100,000. Live the dream!’

You are a product that must be sold effectively! The fact that the business unit dealing with staff is known as the ‘Human Resources Department’ states it all:


Think of yourself as a product. What makes this product stand out over competitors? What are it’s unique selling points? What makes it better than the rest?

Your CV is your brochure to the employing world

Companies spend millions of dollars to create professional brochures that market their products to their target markets.

Your CV is your brochure – It must sell you to employers as a travel brochure would sell you to travel to Sydney!

It must highlight the key points that meet the employer’s requirements!

Become the solution to the employer’s problem!
Know what you can offer

It is pointless marketing yourself to an employer, if you are not meeting the requirements of what they are seeking in an employee.

I.e. If they are seeking a scuba diver, do not talk about your excellent flower arranging skills!

Make your approach relevant to the employer!

You want to ensure that the key aspects and keywords in the advertisement or position description are ‘mirrored’ within your CV and your covering letter. For example if the advertisement states that they are seeking an “honest and focused individual”, you could place in the summary section of the CV that you are a “person with integrity, who focuses on setting and achieving business goals”.

The CV must be brief, but have enough information to sell you (I.e. 2-4 pages)

Get a professional to help you – I have  a vested interest here, but preparing professional CVs is the only thing I do.

Tom O’Neil www.cv.co.nz

1 comment

  • Shafiqul · April 18, 2010 at 1:37 am

    I want to like Working in New zealand.

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